Good Sports and Dr Pepper Snapple Group Team Up For Equipment Donation and Fitness Center Opening in Northwest Arkansas

May, 2013 | Good Sports, Inc.

SPRINGDALE, Ark.  (Friday, May 24th, 2013) – Good Sports joined the Northwest Arkansas Dr Pepper Snapple Group - Walmart/Sam's Team at The Jones Center  to celebrate the opening of their newly expanded Fitness Center with a ribbon cutting ceremony yesterday morning.  The new Fitness Center was made possible through a number of major supporters including The Walton Family Foundation and Tyson Foods.   In conjunction with the Grand Opening, there was a presentation of over $10,000 in special fitness equipment from the Northwest Arkansas Dr Pepper Snapple Group, Walmart/Sam’s Team, and Good Sports. 

The ceremony included special remarks by Ed Clifford, President and CEO of the Jones Trust, Steve Bratspies, Executive Vice President, Walmart, Roy Wright, Vice President, Dr Pepper Snapple Group Walmart/Sam's Team, Michael Kirk, Director of Recreation at The Jones Center and Morgan Coleman, National Account Director for Good Sports.

The Fitness Center is a key offering of The Jones Center, and was recently relocated to the main level of The Jones Center in an expanded location after being sited in its original location on the lower level since 1995.  The new Fitness Center will feature all new equipment including 13 pieces of cardiovascular and 6 strength training machines, dumb bells, mats and flat screen televisions.  Ed Clifford, President/CEO of the Jones Trust says, “We are delighted to be able to offer improved fitness opportunities for The Jones Center’s membership and guests.  We are very grateful for all of the regional support we have received for this project.  The Walton Family Foundation has funded the purchase of much of the fitness equipment, and Tyson Foods provides substantial operating funds.  In addition, the timing of a very generous fitness equipment donation from the Northwest Arkansas Dr Pepper Snapple Group - Walmart/Sam’s Team and Good Sports couldn't have been better.  We learned of the gift at the beginning of the new Fitness Center expansion planning process.”

In December 2012, the Walton Family Foundation announced a 3 year grant of $1 million/year for capital improvements and deferred maintenance for Jones Trust properties.   In addition to Fitness Center equipment, additional improvements at The Jones Center will include building control replacement, cooling tower improvements, and chiller upgrades.

Last November, the local Dr Pepper Snapple Group Walmart/Sam’s Team nominated The Jones Center as the recipient of the Good Sports fitness equipment donation.  Donations for the new Fitness Center include a cable crossover machine, medicine balls and rack, weight benches, dumbbell rack, and a number of rubber encased dumbbells of various sizes.  In addition, the Center received gymnastic equipment including several mats, a 12’ practice beam, split donut, and KiDinastics turning bar, equipment important for the upcoming new youth gymnastics programs.

“Getting kids off the sidelines and into the game is the central aim of Good Sports. Working collaboratively with The Jones Center and Dr Pepper Snapple Group Walmart/Sam’s Team over the past few months, we have learned so much about the important recreational and fitness opportunities The Jones Center offers residents living throughout Northwest Arkansas. We are happy to contribute a donation of gymnastics and fitness equipment to assist The Jones Center in laying the foundation for a healthy, active community,” added Melissa Harper, CEO, Good Sports.

The Jones Center’s recreational facilities also include a year-round indoor ice rink, two indoor swimming pools, locker rooms, and gymnasium.  The Center also has a conference center, auditorium that seats 300, food court and multiple meeting rooms.  The Jones Center is a private organization with revenues from daily user fees, memberships, room rental fees, individual donations, corporate sponsorships and naming opportunities, grants and major gifts, and endowment distributions. Core programs at the Center include recreational offerings, youth programs and community meeting space.

“This equipment will be very important to our fitness programs as we strive to get both children and adults in Northwest Arkansas to become more physically fit and active.  In addition, we are pleased to announce we’ll be offering Zumba, Yoga and Water Aerobics classes.  Obesity is a major issue in the region, and facilities and programs like ours play an important role in its prevention,” says Michael Kirk, Director of Recreation of The Jones Center.

About The Jones Center for Families, Inc.

The Jones Center is a one-of-a-kind 220,000 square foot facility located in Springdale, Arkansas that provides multi-generational social, education, business, and recreational/fitness opportunities to an estimated one million visitors annually.  The Jones Center opened in 1995 as a legacy gift from local philanthropist Bernice Jones.  To learn more about The Jones Center visit

About Dr Pepper Snapple Group

Dr Pepper Snapple Group (NYSE: DPS) is a leading producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have 6 of the top 10 non-cola soft drinks, and 13 of our 14 leading brands are No. 1 or No. 2 in their flavor categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes 7UP, A&W, Canada Dry, Clamato, Crush, Hawaiian Punch, Mott's, Mr & Mrs T mixers, Peñafiel, Rose's, Schweppes, Squirt and Sunkist soda. To learn more about our iconic brands and Plano, Texas-based company, please visit For our latest news and updates, follow us at or